sales and marketing in one room .
Get on the shelf
Grow your brand
house of g brings together experienced marketing and sales consultants for CPG brands in the health & wellness space. We carry senior expertise in ranging your product and marketing your brand. Together, under one roof, without the full-time overhead.
Oh, and we’re nice people.
this is what we do
Marketing
Strategic Brand & Marketing
CMO-level thinking without the CMO overhead. We lead your positioning, budgets, teams and execution, and keep it all pointed at growth. Proven at scale, for a fraction of the cost.
Brand Building and Awareness
Nobody buys from a brand they've never heard of. We build awareness across social, PR, influencer, content and paid, all driven by one strategy that makes every dollar work harder.
Sales
Sales Strategy & Ranging
Getting in front of the right buyer is one of the hardest parts of growing a brand. We bring senior sales expertise on a flexible basis. We open the right doors and turn conversations into listings, without the full-time price tag.
New Market Entry & Distribution
New market or new channel, we've done it before. We find the right accounts, build the pitch, negotiate ranging and manage it all the way to shelf.
…Or a bit of both
Sales & Marketing Alignment
Most brands run sales and marketing like two separate businesses. We run them as one, so your brand story and sales pitch pull in the same direction. We create demand and capture it at the same time.
The house of g way
No copy-paste strategy. Every approach is built around your product, your goals and where you are right now. We're connectors and forward-thinkers, and we're committed to results. We'll be honest when something isn't working and energetic when it is. This is personal for us.
this is how we do it
Get the strategic experience without the full time cost.
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No pitch deck. Just an honest conversation about where you are, where you want to be, and whether we're the right fit
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We look at your brand, marketing, and sales position with fresh eyes. What's working, what isn't, and what's the fastest path forward.
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Day rate, retainer, or project — whatever makes sense for your stage and budget. Flexible by design.
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Hands-on from day one. Strategy, execution, buyer meetings, campaigns — whatever needs doing, we do it.
We are an extension of your business, not an outsider.
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Regular check-ins, clear reporting, and a willingness to change course if something isn't working. No set-and-forget.
okay, here’s some wins.
Morning Made
From 0 retailers to 5,000+ doors in 12 months across AU, NZ and US
$2m to $20m revenue in 2 years
Part-time staff to a marketing team of 6 in 18 months
Determined brand identity & positioning to scale globally
Established distributors across grocery, pharmacy & speciality coffee
Ārepa
Increased brand awareness by 8% in 10 months.
Grew online sales 25% YoY
OnBlends (formerly Bio Blends)
Launched NPD & grew business by +210% across ANZ
Lead international PR campaigns & brand activity
Peg Paste
Grew revenue by +700% in 9 months
Re-defined brand identity to establish disruptor in oral care category
Determined resource structure for marketing ops
Innerbloom
(JAKE)
Dayly
(JAKE)
??
(JAKE)
here from the founders…
Peg Paste
“Maddy joined Peg Paste at a pivotal moment, when we were transitioning from a startup into a serious premium brand, and she's been instrumental in shaping who we are today.
What sets Maddy apart isn't just her strategic instincts, it's her ability to hold the long game while still executing in the now. She understands that brand isn't a logo or a colour palette, it's the feeling a customer gets every time they interact with you. From how we position our science-backed formulation, to the tone of our content, to how we show up in retail environments, Maddy has been the consistent creative and strategic force behind it all.
She's the kind of CMO who thinks in brand equity, not just campaign metrics. If you're building something that actually means something, Maddy is exactly who you want in your corner.”
— Luke Williams, CEO and Co-Founder, Peg Paste
Mitchell’s Nutrition
"Working with Jake has been an absolute pleasure. His professionalism, industry insight, and proactive approach have been instrumental in connecting Mitchells Nutrition, our New Zealand-based health and wellness brand, with a reputable distributor in Australia.
Thanks to Jake’s efforts, we’ve successfully entered the Australian market. His ability to identify the right partners and facilitate meaningful connections has positioned us for strong, sustainable growth. We really appreciate his support and would highly recommend him to any brand looking to expand into the Australian market."
— Rob Mitchell, Founder, Mitchell’s Nutrition
Morning Made
"Jake helped take Morning Made from 0 doors to working with both major retailers in Australia, all the largest coffee roasters and built structures that we previously didn’t have.
Jake led us from a day one start-up to a fully blown scale-up, providing not only deals, but leadership and mentorship using existing relationships from his knowledge in food and bev across ANZ, as well as creating new relationships."
— Brad Matthews, Founder, Morning Made
Morning Made
"Jake helped take Morning Made from 0 doors to working with both major retailers in Australia, all the largest coffee roasters and built structures that we previously didn’t have.
Jake led us from a day one start-up to a fully blown scale-up, providing not only deals, but leadership and mentorship using existing relationships from his knowledge in food and bev across ANZ, as well as creating new relationships."
— Luke Anthony, CEO, Morning Made
boohoo & Nasty Gal
"Having worked with Maddy for a number of years I would highly recommend her as a true visionary and operational marketer. Even though we were working on opposite time zones, Maddy never allowed the distance to feel an issue. She is fantastic at strategy and delivery, and integrated brilliantly into a globally diverse team."
Kelly Byrne, ex-CGO at REFY, MD at Nasty Gal
Ārepa
“If I were starting out a new venture in the better-for-you space, I would 100% work with Jake to help with sales strategy, pricing, and positioning. Jake’s highly connected, easy to work with, and always up for a challenge in the dynamic FMCG world.”
— Angus Brown, Founder, Ārepa
this is who we are…
Jake has spent 15+ years opening doors and growing revenue for brands in health & wellness, FMCG, and consumer goods. He knows what buyers want to see before they'll agree to a meeting, what it takes to get a product ranged at scale, and how to build the kind of relationships that compound over time. His particular edge is new market entry — he has launched brands from a standing start into national retail, turning zero distribution into meaningful shelf presence within a year.
Jake is numbers-driven and network-rich, with deep connections across buyers, category managers, and distributors across ANZ and beyond. If you have a great product and can't get it in front of the right people, Jake is the person you want in your corner.
Maddy is a Brand & Marketing Strategist operating at CMO/Brand Director level, with nearly 20 years across fashion, aviation, FMCG and CPG — from global corporates (boohoo, ASOS, Vodafone, Heathrow) to founder-led start-ups (Morning Made, Peg Paste, Ārepa).
Maddy has a rare ability to balance brand and performance equally, backed by marketing P&L depth and a track record of building the structure and operational foundations that enable growth. She’s known for emotionally connecting with consumers through data-driven storytelling, with the strategic altitude to set clear, cross-functional outcomes — having scaled brands across Australia, NZ, the US and UK.
I believe you should be spending on media, not headcount. Fractional working is how I make that possible. I'm based in Australia and work across ANZ and the US. I can be in the detail and see the bigger picture at the same time.
Talk to us!
